Webgrowth Partners with TSiBA to Teach e-Marketing
22 Sep 2016
MANY young people have innovative ideas to start their own small enterprises and achieve financial independence. Although simply having an idea isn’t always enough to survive the demands of running a business, especially without the advantage of formal tertiary education.
And with the challenges of soaring youth unemployment and a lack of skills stacking up against the youth in South Africa, analysts agree youth entrepreneurship can contribute to job creation and economic revival in the country.
However limited funding to access tertiary education still remains a stumbling block for many young people, particularly those from disadvantaged communities, hoping to effect real positive changes to their lives.
Digital marketing agency Webgrowth is helping to change this by partnering with Tertiary School in Business Administration (TSiBA) – a registered and accredited not-for-profit business school – to change young people’s lives in the Western Cape by imparting critical entrepreneurial, leadership, and e-marketing skills.
Since 2004 TSiBA has been helping young people transfer the skills they learn at their Cape Town main campus and Eden campus, in the rural village of Karatara, back to their communities. With a wealth of experience and vast knowledge in digital marketing and training, Webgrowth hopes to be part of the journey in assisting TSiBA graduates ‘Pay it Forward’ to their communities.
To date TSiBA has awarded more than 4 000 full tuition scholarships to young people interested in business. More than 10 of their graduates, who wouldn’t afford to study beyond their matric, have successfully pursued their postgraduate studies with the Mandela Rhodes Scholarship, Kofi Annan Scholars and Allan Gray Orbis Foundation Candidate Fellowship.
TSiBA is on a mission to ‘ignite opportunity and social change’ by offering four business entrepreneurship and leadership qualifications registered and fully accredited by department of higher education. They include the institution’s flagship three-year Bachelor of Business Administration (BBA) in Entrepreneurial Leadership, offered at its Cape Town campus.
The BBA qualification it’s the first undergraduate degree in South Africa that includes leadership and self-development as credit bearing subjects. Within the business and entrepreneurial context, Webgrowth teaches students the principals of e-marketing with a strong emphasis on being highly practical.
Webgrowth compliments the institution’s focus on self-development and practical experience, by giving TSiBA students a step forward to either pursue internships at digital marketing agencies, study further, or start their very own businesses with success-proven digital marketing skills.
Webgrowth has been trusted by mainstream brands like PicknPay, Discovery, and Edgars in assisting them maximise their digital footprint. Including increasing brand loyalty and providing targeted results for the companies.
The Cape Town based agency also teaches students about the different aspects of the digital consumer’s behaviour and their impact on marketing decisions. E-marketing includes skills in search engine optimisation, content planning and promotion.
For Webgrowth and TSiBA, it is about ensuring the transferal of digital marketing skills in the application of theory to real life case studies. It is also about young people following their dreams with the courage to be more and to create change in their communities.